My CartGet support executing your Marketing Gameplan
You’ve spent weeks or months honing and refining your Marketing Gameplan. You’ve acquainted yourself with the pain and frustration of your customer, and you understand why they’re stuck and why they need you. You’ve come up with innovative and breakthrough ways of connecting with them and communicating clear methods and solutions for supporting them in creating the results they are looking for. You’ve learned how they want to buy you, and have begun creating the content to support your platform: Articles, books, workshops, presentations, audio – video programs, coaching programs, and so much more.
The insight and direction you’ve attained can be refreshing and invigorating; it’s brought new life and intention to your platform, and given new relevance and meaning to your work. At this stage, many people feel that there is so much work to be done to develop the requisite content for their platform and to hone and improve their craft (be it speaking, coaching and / or writing) that also handling the execution of their promotional plans feels overwhelming, deflating, even impossible.
After watching her clients struggle to manage the creative and pragmatic, administrative dimensions of their work, Misty assembled a team of professionals to assist with important business growth tasks like:
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The VMM (Virtual Marketing Manager) program is works in conjunction with the monthly Marketing Gameplan coaching program, and each VMM is familiar with the SMS Marketing Gameplan process. They are trained on the requisite software programs and follow a system of checks-and-balances to ensure that the client’s monetary investment is properly capitalized and their focus fixates on what is most important: supporting the client in executing the tasks that will help them grow their business. VMMs undergo complimentary training in our programs and procedures, and receive ongoing coaching and support from the executive SMS team.
Each VMM has proficient knowledge of the following programs: |
Each VMM also is responsible for all costs associated with the following: |
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Our VMMs bring so many assets to the table, and support our clients in a plethora of ways, including:
- MANAGING DIRECT MARKETING CAMPAIGNS. Understanding of promotional plan setup and execution, including exporting the proper mailing list, setting up final graphics for print and web-based projects, interfacing with the direct mail company, managing email blasts and setting up autoresponders for the client.
- SETUP AND MANAGEMENT OF SALESFORCE.COM. Knowledge on supporting the client in managing their relationships from SalesForce.com, including setting up promotional plans, importing / exporting data, tracking correspondence / emails / phone calls, etc. SalesForce.com is the Customer Relationship Management program that is used to manage our marketing efforts and customer relationships.
- EXCELLENT PHONE SKILLS. Good phone voice and demeanor; comfortable returning calls, calling companies to find out how to submit proposals, uncovering information to support our marketing efforts, and to handling any necessary follow-up.
- VERY ORGANIZED AND DETAIL ORIENTED. Great organizational abilities, with a good sense of time management and the ability to see projects through to completion.
- CALENDAR MANAGEMENT. The ability to interface with clients and prospects to schedule calls or meetings, and to handle follow up and client support.
- BASIC HTML & SITEMANAGER (THE SMS CONTENT MANAGEMENT SYSTEM) KNOWLEDGE. Skilling in managing and updating client websites and email campaigns with HTML-based additions, changes and support.
- BILLING AND INVOICING. Send out PayPal invoices to collect for services rendered, providing QuickBooks support to manage basic accounting and invoicing, etc.
Client Prerequisite:
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Maintain enrollment in the monthly Marketing Mavens program
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Completion of Steps 1-4 of the Marketing Gameplan process
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Subscription to SalesForce.com
