Radio Publicity: Right for you?

I was going through some miscellaneous folders on my desktop today and I came across a great blurb that I want to share with you!

Publicity can be a useful marketing strategy if you have a well-developed platform that is getting some traction in the marketplace (see my last blog entry for more on the publicity strategy).  If you have your troops mobilized to capitalize on your publicity efforts, consider that the first step toward being a guest on these shows is coming up with your angle or pitch.

Here are three hooks guaranteed to grab a producer’s attention:

1. 1. Be controversial or talk about a controversial topic. Producers LOVE anything that gets their phone lines going. And nothing does the trick like a good argument.

2. Be entertaining. If you can make people laugh and tell them fascinating stories, you’ll always be in demand as a radio guest.
3. Be informative. Give people useful, timely information. Give them stuff that makes them say, Wow! That’s amazing! I didn’t know that!

Remember this: Radio producers and hosts don’t care about what you’re promoting. They only care about what you’re going to tell their audience.

So ask yourself: What do I have to say or share that is so riveting that no one would even think of changing the station?

When you figure out what this is … radio producers will be begging to have you on their shows.

Click here to get the entire database of the top 1,364 radio shows in America, complete with show descriptions and number of listeners for each show.